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  • Writer's pictureTraci Hiebert

Let's Talk Logos

Updated: Jan 28, 2019

When I first started my business, I grabbed some meaningful clip art, pasted it on a business card and started. Oh, don't get me wrong, I agonized over my business name and the clip art. I wanted three little words and an image to capture the essence of my S O U L. Yes, I am too much!

Almost three years into my side hustle, organizing business, I have learned a few things about myself. I decided that I had out grown the clip art and it was time to re-imagine a few things. You all were AMAZING when I posted a poll about different business name options. And to my great surprise and delight, TIME 4 YOU was the winner because guess what, it's expensive to change your business name and a little inconvenient.

Next was the logo. My high school classmate, Robin Sorg, popped into my head. I ran into her at the grocery store two years ago and she was just headed to her first art show. Robin is kind, calm and and has the best smile. Her art is emotional, beautiful and so unique and she has a graphic design business.

I'll be honest, I started this process with a lot of excitement and even more anxiety. I can and will hyper focus and question everything. I knew I needed someone who I trusted or this would be a train wreck. This week as Robin and I have been emailing back and forth, I knew I made the right choice. Not only did she provide me creative, unique and meaningful logo choices, but she provided insight into future printing details that I would have had no clue about. If I started to worry about a particular detail, she intuitively would email me about it before I could even have an embarrassing OCD moment in front of her. She may even thing I am normal :)

I was very intentional at being thorough and concise when I responded back to her, as to not waste her time or my money, and this morning I am looking at the final results. One week, a lot of detailed decisions, hours of driving my friends and family crazy with "what do you think?" and Viola! My new logo is being finalized and I can't wait to paste it on anything standing still. Tune in for the big reveal.

PS If you are looking for a new or revised logo, I highly recommend Robin Sorg. She can be reached at Tell her I sent you!

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